Ø  Social media

Platforms and fools that allow to pass the message in different formats, from the written word to video, reading of people. The most popular now are facebook, twitter, youtube and blogger. In terms of facebook, it is a free service the entrepreneur can register the business and can start operating. It is quite friendly, easily to manage and what is important is that concentrate on the quality of the message that want to pass to clients.

Ø  Podcasts

Podcasting involves the distribution of digital audio or video files over the internet. As a general rule, a podcast is directed to a number of users who subscribe to that particular podcasting service and who receive regular updates. The main use of the podcasts for small business is for marketing and advertising purposes. Many independent podcasters sell advertising time in the same way as commercial radio stations. If a particular podcasts is aimed at the same audience as the target customers of a small business, podcasts advertising can be a very effective way of reaching those customers. For example, a sporting goods store may choose to advertise through a podcaster aiming at tricithletes a specialist food store owner could look at advertising on a podcast aimed at vegetarians and vegans.

Ø  Spreadsheets

A simple spreadsheet can help to prepare annual inventory. It can also help to control the entries and exits of goods, components or spare parts that have in our store. Additionally, it can help the businessman to prepare a perfectly legal basic accountary of business. Having a good spreadsheet on computer is not a problem in terms of costs. It is possible to use free softwares that are available on the internet. Sometimes, the entrepreneur don’t need to download the software into computer because can use directly on the net. This is what is known as” cloud computing”.

Ø  SMS

It is the system that makes it possible to write and send short messages using mobile phone. The entrepreneurs can use the SMS for instance to inform a customer that the product ordered is now available to offer a new service or product or to receive orders from customers or information from suppliers.

Ø  Web page or portal

The web pages can informs the customers and potential customers about the products or services sell, prices and how to contact the seller through phone, email, address and so on. The seller not need to have a very sophisticated web page, it can be a simple page but very efficient in terms of communication.

HOW ICT HELP IN SMALL ENTREPRENEURSHIP

WHAT IS ICT?

ICT (information and communications technology - or technologies) is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications associated with them, such as videoconferencing and distance learning. ICTs are often spoken of in a particular context, such as ICTs in education, health care, or libraries.

Ø Share point & Intranet sites

Setting up an intranet site is one of the best ways for small businesses to keep all their works in the loop and communicate new information. Setting up a “what’s new” section on the website is the perfect way to brag about new business wins, post job opportunities and gather the input of employers through periodic surveys. Companies can also use Microsoft sharepoint services to set up internal websites designed for specific projects and this can help the business run more smoothly and effectively.

Ø Instant Messaging

Instant Messaging can be used in business and in many ways it is for superior to email. With an Instant Messaging program, supervisors and managers can see which workers are signed in and at their desks which ones are in meetings and which one out of the office. The entrepreneur can often get much needed answers quickly using an instant messaging than by using phone or email. Just knowing who is available can save valuable time and help small business owners find the right resources when they needed. Microsoft Office Communicator is one of the most widely used instant messaging programs, but many small businesses use web-based instant messaging programs from Yahoo, Google and other sources.

Ø Email

Emailing is a good way to send information and receive it much more efficiently and as a technological business communication. While companies may use many different and newer forms of communication, email is still one of the most effective communication methods available when it is used properly. It is a good idea for small firms to use email sparingly in order to foster one-on-one communication and cooperation, but email can still be valuable, especially when the small business has multiple offices in multiple areas. Other email also can use communication technology such as fax machine phone internet and so on.

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